What is the Brave Browser?īrave is a web browser founded by Brendan Eich who is the creator of Javascript and also the founder of the well-known Firefox browser.īrave comes with a native ad-blocker and loads the site 2-8 times faster than Chrome and Safari on mobile and double as fast as Chrome on desktop.īy default, all advertisements and trackers on the website are blocked, and instead, the user is given the option to choose the Brave Rewards program, by choosing this program, the user will be paid in BAT to see unobtrusive advertisements.īrave also has its private browsing window similar to Chrome’s Incognito mode, except that Brave is equipped with an additional Tor browsing window for advanced security. These can also be exchanged seamlessly for other assets and additional services. Instead, a decentralised application does the work, which could save advertisers a lot of money.Īdditionally, Brave is also the first to quantify people’s time and attention online into a cryptocurrency token. It removes the need for a monopolistic third party to manage ads. The Brave browser is the first-ever browser that uses blockchain technology to redesign the economy of digital advertising. In Brave’s ecosystem, attention is literally a currency.
Optionally, BAT tokens earned by users can voluntarily be given to site owners and content creators as a tip or contribution. They also send BAT tokens to site owners and content creators who host Brave Ads. Through smart contracts, advertisers automatically send BAT tokens to users who see their ads.
New to crypto? Start with our crypto 101 guide. The Brave browser benefits both the publishers and web users by creating an ecosystem where users are rewarded for choosing to view ads, and publishers get to deliver high-impact content and ensure their messaging is viewed by a curated audience whose interests align with the advertisement.The native BAT token is used as a reward incentive for users who choose to view digital ads on the Brave browser – the web browser that BAT is integrated with.Basic Attention Token (BAT) is a cryptocurrency whose purpose is to create a cycle of incentives around digital advertisement for both the creators and users.Participants in the ecosystem transact with BAT tokens: on one side of the exchange, advertisers pay with BAT, and on the other hand, publishers and users can earn with BAT. This project combines a new browser, Brave, and utility token based on Ethereum, BAT, to create a decentralized online advertising platform. This project aims to improve online ads by cutting third-party ad exchanges, reducing ad scams, protecting user privacy, and also sharing revenue with users to reward them for their attention.
The Basic Attention Token (BAT) is a token for a blockchain-based advertising platform.
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